Project overview

Executed a personal branding–focused press release campaign for Ibu Nurul, founder of Traventour, to establish strong authority positioning within the travel and tour industry.

The strategy emphasized founder-led storytelling—highlighting leadership journey, industry insights, and business milestones—to build credibility beyond the company brand. Media angles were crafted to showcase expertise, trustworthiness, and community impact, while structured distribution enhanced digital footprint and search visibility under the founder’s name.

The campaign resulted in strengthened personal authority signals, increased online presence, and clearer positioning of Ibu Nurul as a trusted figure in the travel sector—supporting long-term brand equity for both the individual and Traventour.