Project overview

Developed and executed a strategic press release authority campaign for Optik 150K to support brand credibility and strengthen eligibility for Meta Platforms verification on Instagram.

The campaign focused on building digital authority through structured media placements, narrative positioning, and reputation enhancement. Key activities included press angle development, media distribution strategy, and credibility-focused storytelling aligned with verification criteria such as notability, public presence, and brand legitimacy.

The result was an elevated online footprint, improved brand trust signals, and a stronger foundation for the Instagram Meta verification submission process—positioning Optik 150K as a recognized and media-validated brand in its category.