Project overview

Led a targeted press release campaign for Montato and Kopte to amplify visibility around their new menu launch and drive brand conversation across digital platforms.

The strategy centered on crafting a compelling launch narrative, highlighting product uniqueness, and positioning the collaboration as a timely culinary update within the local F&B landscape. Media distribution was optimized to generate online coverage, brand mentions, and searchable press footprints aligned with campaign keywords.

The campaign successfully increased launch exposure, strengthened brand recall, and created sustained digital visibility—supporting both immediate promotional goals and long-term brand authority in the competitive food & beverage market.